The Altadena community suffered greatly from devastating fires, with many residents losing their homes. We felt honored to support the Altadena Boys charity in response to this crisis.

Initially, we planned to launch our GOAT T-shirts as our first exclusive for members. However, recognizing the urgent needs in LA, we chose to donate our entire inventory to two local initiatives instead.

The Altadena Boys Charity organized a pop-up shop where community members could freely pick up essential items. The entire stock of the store was made possible through generous donations from individuals nationwide.

Additionally, the pop-up included barbers offering free haircuts to children, teens, and adults, bringing a sense of normalcy and dignity to those affected.

We contributed custom shirts, socks, and backpacks to this cause. We feel privileged to have had the chance to support so many families during these challenging times.