The Mixtape Messiah 7 cd was easily one of the most exciting products I’ve ever launched. With only 100 copies made, each cd featured custom artwork of a hand holding a real $100 bill. The goal was to create something truly exclusive, and now, I’m introducing a new product that takes exclusivity to an even higher level.

As I was preparing for my Ultimate Victory album, I worked with an incredible photographer named Jonathan Mannion. If you’re unfamiliar, Jonathan is one of the GOATs—an absolute master behind the lens who shot some of the most iconic photos in Hip Hop.

When universal's budget limitations attempted to threaten our plans, Jonathan came up with the idea to fund the trip ourselves. Before long, we were on a plane, traveling to shoot in both Paris and Jamaica.

In Jamaica, we found ourselves in the middle of the slums in Kingston, capturing heartfelt moments with local kids. Then in Paris, we were riding around in an antique Rolls Royce, searching for the perfect locations to shoot. One unforgettable moment happened during that trip when we stumbled upon a tray of premium brownies. Without utensils to cut them, Jonathan casually pulled out his sleek black Amex card and used it to slice the brownies into perfect portions for us.

That simple, spontaneous moment stuck with me. The exclusivity of that black card and the creativity it symbolized became the inspiration for the Members VIP Card—a product designed to embody that same sense of rarity, sophistication, and memorable experiences.

It all started with the idea of creating one unique experience, but before I knew it, more and more creative ideas began to flow. I imagined offering supporters access to exclusive items like merch with hidden messages, hanging wall plaques, custom Monopoly boards, and so much more. Just when I thought I had run out of ideas, new ones kept coming.

Over the next year, I’ll be sharing these creations with my most loyal supporters. You don’t need to be a VIP to access everything—I just wanted to share the inspiration behind it all.

 

 

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